Shredding parties are popping up all over. Often they are organized by a bank or post office as a way to provide a service for people. A shredding event offers a way for people who don't own a shredder to securely dispose of their personal documents. However, these events don't have to be thrown only by a government institution. Your business can host one and gather brand recognition as a result. Here's how.
To begin, you need to define your purpose. Yes, we just stated brand recognition but there are several aspects within that scope that you could focus on. Choosing your specific reason for hosting this function will help you to plan accordingly. For straight-up advertising, be sure you have business cards on-hand along with knowledgeable employees who have no problems engaging potential customers in conversation. Maybe you'd like to develop a reputation as being a company that gives back to their community. If that's the case, then back off the sales talk and simply be there to help with the actual shredding process. Or you could be looking for a unique way to sell your shredders. Providing a hands-on experience can be a great sales tool. Whichever goal you choose, being aware of the reason behind the event will help shape your actions in both setting the stage and interacting with the guests.
After determining your purpose, you'll want to decide which machines to use. If you foresee a robust attendance, offering an industrial shredder will significantly speed up the process. But keep your focus in mind; an industrial shredder will save time but reduce the amount of interpersonal interaction you have with potential customers. If your goal is to sell, it will be more beneficial to have several makes and models to encourage hands-on experience. You'll want various sizes to ensure most people will be able to try out a machine they're likely to use at home or at work. You might even consider offering a discount on the machines used during the shred party or on any shredders purchased that day. In general, you will want to have at least one strip cut and one cross cut shredder to attempt to accommodate everyone's shredding needs. Optional would be high security, micro cut, or multimedia shredders, as these are not as widely used. And be sure to have a few with continuous duty motors to avoid too much down time.
Once you have the basics down, your next step is to let people know. These days there are several media options; the more you take advantage of, the larger crowd you'll have. Advertising in the newspaper will give people a tangible reminder. A Facebook event on your company (or city, depending on how big of an event you want) page targets people already interested in your business. And a message to your subscribers, whether by email or post, encourages existing customers to return. Finally, a good, old-fashioned sign on the side of the road may intrigue passers-by to stop in.
Finally, you're ready. On the day of your event, be sure to have items available that keep you aligned with your goals. Community building? Provide snacks and a beverage to facilitate conversation. Looking for sales? Be sure to have product information ready as well as brochures and business cards. Or host a charity fundraiser, charge a small fee, and donate the proceeds. Whatever you do, good luck and happy shredding!
