Love it or hate it ? Facebook recently rolled out possibly the biggest changes since the company launched and it's got opinion divided. The rumor mill has been running madly and as a digital marketing agency in London we have been fielding concerns from our clients how it's going to affect there business pages let alone their personal pages !!!
Well for the moment there hasn't been many changes to the Facebook business pages. There is now the option to give a recommendation after you like the page, but that's it on the front end.
At the back end though coming soon is changes to the analytics and what is delivered. While full details haven't been released yet from what we understand there is to be a People talking about metric, likes, friends of fans and weekly total reach.
The most significant of these being is the 'people talking about' metric that gives a score that reflects the engagement of the pages users, how many times they comment etc. This will be a particularly good metric as brands are always looking for engagement from there fans.
So stay tuned to our blog, ask the questions about these changes of your digital marketing agency and embrace change! It's not as scary as you think!
Love it or hate it ? Facebook recently rolled out possibly the biggest changes since the company launched and it's got opinion divided. The rumor mill has been running madly and as a digital marketing agency in London we have been fielding concerns from our clients how it's going to affect there business pages let alone their personal pages !!!
Well for the moment there hasn't been many changes to the Facebook business pages. There is now the option to give a recommendation after you like the page, but that's it on the front end.
At the back end though coming soon is changes to the analytics and what is delivered. While full details haven't been released yet from what we understand there is to be a People talking about metric, likes, friends of fans and weekly total reach.
The most significant of these being is the 'people talking about' metric that gives a score that reflects the engagement of the pages users, how many times they comment etc. This will be a particularly good metric as brands are always looking for engagement from there fans.
So stay tuned to our blog, ask the questions about these changes of your digital marketing agency and embrace change! It's not as scary as you think!
