Small businesses face tough competition from both the big players and similar sized companies in their field. The best way to sell your business is through your website. If your website is unprofessional, visitors will look elsewhere. Many small business owners forget that a successful online marketing strategy is about more than just a web presence.
How Do You Create a Lasting First Impression?
The design and look of your website is often the first encounter you will have with your clients. Make sure it is clean, professional and reflects your business. Your website has to give a great user experience. If it is complicated and hard to use, visitors will simply leave the site. All your information should be clear, concise and easy to find. A clean and clutter free website with catchy content will keep visitors on your site.
How Do I Beat My Competition?
Do your research on your competitors. What do they do well, and more importantly what do they do badly? This is a failsafe way to give your users the best possible online experience. Think of creative and interesting ways you can offer a unique user experience that isn't available elsewhere. Have a clear idea of what you want to say and how you want to come across. If you're young professionals, say so. Make your website reflect you as a business.
Does My Website Need to Be Updated Regularly?
Keep your site fresh and exciting with new content on a regular basis. Visitors are likely to return if they can see something new every time. It can be tempting to choose a flashy, modern design but this can look outdated very quickly. Have a clean, simple design that will stand the test of time while standing up to your competitors.
Should I Integrate Social Media?
Don't underestimate the power of Social Media. This simple marketing tool can drive traffic to your website and ultimately result in sales. Keep the design of your website consistent across your social media platforms. Have a custom design that reflects your business and is eye catching and interesting. Update these regularly and communicate with your clients.
How Do I Measure the Success of My Website?
The most important way to measure the success of your business is with Google Analytics. It has never been easier to see what is working and what isn't on your website. You can see your monthly visits and how people found your site. This will help you learn, change and adapt your website to improve on your success.
It is worth paying a web design agency to do a good job for you. Many free platforms look unprofessional and may drive away visitors.
