Have you ever seen a logo that checked like a chaotic clutter of drawings? Where there are so many components competitive for your interest that you don't know where to look or what it all means? Or where there are so many padded components that they're all puzzled together?
The job of your logo design is to convey what your enterprise is all about in an immediate. But if you try to say too much in that immediate, it's more likely that your clients and leads will either not get the concept at all or that they'll get the incorrect message--and end up taking the incorrect details out of an overcomplicated logo.
The way to prevent challenging your clients with your logo is simple: to just keep it simple. Just like the KISS concept.
Wikipedia says: "The KISS concept (acronym for "Keep It Simple, Stupid") declares that style simpleness should be a key objective and needless complexness prevented. It works as a useful concept in a range of professions, such as application progression, movement, literature, images, technological innovation, and ideal preparing."
And, let me add here--it is applicable in company style as well.
So, how do you keep your logo simple?
There are a few simple techniques to developing a apparent, simple logo design that conveys your concept to your visitors instead of challenging it.
1. Keep the enterprise tale that you're informing with your logo simple and don't try to say too much.
Your logo should tell the tale of your company's company. Your company's tale is created up of four parts:
Your company's individuality
The form of items you provide (either by referring to what you do, or better yet, displaying your clients the need you can complete or the issue you can solve)
What creates you different from your competition
Who you can best help
When you sit down to create your company's tale, you'll probably discover that you have a lot to say about these four tale components. And details will probably be complicated and engaged.
So, the next phase in developing a logo is to take your tale and range it again to one, or perhaps two, major thoughts that you want the viewer--your prospective client--to see in your logo.
This refined tale is the key to creating sure that your logo will be able to be developed in a simple way. If you're trying to tell a challenging tale, then your emblem will probably need to be challenging to convey everything. But if your tale is simple, then your logo can be simple as well.
2. Keep the style of your logo simple--don't involve too many details in the symbol.
A logo that contains a lot of vision components may come to be too challenging to allow visitors to incorporate all of the details at once. Keep the variety of patterns, collections and other components of style at a lowest to create the enterprise as apparent and fresh as possible.
Limiting the variety of components and maintaining them all at the same family member stage of details to each another creates it likely that you'll end up with a logo that's also scalable. If you involve too many style details, it's more likely that when you range the enterprise down, some components of style will be too little to see or identify from one another or even to list well. Simplifying the style of your logo can help to make sure that it will be scalable.
3. Keep the symbol and the name of your enterprise individual.
If you coating your organization's name on top of the symbol in your logo, then your organization's name can be more complicated to study. And if you have textual content on top of the symbol, it will be more complicated to see the symbol, much less understanding what this implies. Removing these two components from one another will create them both simpler to study and comprehend.
Just following these three simple suggestions can help you to create a logo that keeps it simple--and allows you to convey with your clients instead of challenging them
