It is important to recognize that daily article submission is an essential marketing tool for your online business. Whether you are just starting out or have been using online marketing for a while, articles are a proven way to establishing and increasing your customer base. More customers lead to more sales.
Yes, it can be difficult and very time-consuming to have to sit down at the computer and write articles or blog every day. You may feel you do not have the writing skills or the imagination to come up with interesting content. However, you cannot afford to let your lack of confidence put you off, if you want your business to succeed. There are a number of ways to get some interesting content for your website.
If you have set aside some money for advertising, you should expect to see a reasonable return on your investment if you hire the services of a marketing company. Depending on how much you can afford to spend you can go for a Rolls Royce service that does all the work for you. Alternatively, you can choose the areas in which you need the most support, including the provision of fresh daily articles.
The article content needs to capture and hold the attention of the reader, but it also has to get them to your website in the first place. That means using keywords or key phrases in your articles that will be picked up by the major search engines. Search Engine Optimization (SEO) skills and techniques can be provided by a marketing company. Alternatively, you can hire someone with the necessary skills and experience to carry out the keyword research and produce your articles.
If you have no money in the budget to hire in services, you can do some keyword research on your own using the free Google Keyword Tool. It lets you see the words and phrases people use most, to run searches on Google. You can then choose the keywords or phrases that you can incorporate into your articles. Selecting some of the less used keywords and phrases helps to cut down your competition when a search is run.
Use your keyword or key phrase in the title of your article and at least once in the text. When a prospective customer enters a search using your keyword, the search engine will pick up your article. The higher you rank on the search result list, the more likely it is that the searcher will click onto your website.
Once prospective customers enter your website, the content has to grab their attention and have them wanting to find out more about you and your products or services. Giving them the opportunity to interact with you or to leave comments on your content helps you to build up a regular following.
Visitors to your website may not always buy on their first visit, but the more often they return, the more likely they are to become a new customer. If you are producing new articles every day, visitors will return frequently, because they do not want to miss your articles. If you only update every now and again, they will soon get bored and look for other websites to visit.
